The Rise of Intangible Cultural Heritage in Mianyang: Creative Cultural Products are Hot

Inviting Guests from All Directions, Gathering Fine Cultural and Travel Products. On April 27th, coinciding with the weekend, the Mianyang "Cultural Triple Push" Hangzhou Tour Intangible Cultural Heritage Creative Product Exhibition held at Xicheng Square in Hangzhou once again welcomed a wave of visitors.
Entering the theme pavilion of Jiangyou County at this event, visitors are greeted by the creative three-dimensional painting scrolls of Li Bai. The scrolls feature Li Bai's poetry as the screen, with three-dimensional mountain and water formations in front of the scrolls. This presentation showcases the romantic Jiangyou as "the hometown of Li Bai on the Shu Road, a poetic dwelling place" to the citizens of Hangzhou. Many Hangzhou residents who came to visit the exhibition couldn't resist taking selfies with Li Bai using their phones.
"As a loyal fan of Li Bai, being able to see the cultural and creative products from his birthplace in Jiangyou, Mianyang, is really a pleasant surprise," exclaimed Mr. Li, a resident of Hangzhou. He immediately purchased a set of Li Bai cultural and creative seals and said, "I must visit Mianyang if I have the chance to truly experience the artistic conception of 'raising my head to gaze at the bright moon, lowering my head to miss my hometown'."
"Spreading emotions through poetry, clarifying aspirations through poetry. By focusing on the Li Bai culture, shaping the image of the Li Bai intellectual property, and delving into the essence of poetry, this is the core approach for the development of cultural and creative products in Jiangyou. In recent years, Jiangyou has taken the Li Bai Memorial Hall as the lead, based on the high-quality image of Li Bai IP, deeply explored the Li Bai culture, innovated cooperation models, and successively developed a series of Li Bai-themed folding fans, Li Bai ice cream, and other cultural and creative products.
Within the Jiangyou Hall, the intangible cultural heritage project of "Jiangyou Grass Weaving" has also attracted attention. "Are these made of grass weaving?" "Yes, these Chinese dragons, small frogs, and turtles are all made of grass weaving." Faced with questions, representatives of the Jiangyou Grass Weaving project explained in detail the traditional craftsmanship and cultural significance of grass weaving.
At the event, Jiangyou's local specialties such as Damo Soy Sauce, Fuzi Herbal Medicine, and Jiangyou Pork Intestines also took center stage. The on-site exhibition also showcased Jiangyou's cultural and tourism resources, distributed Jiangyou's travel brochures, introduced to the citizens of Hangzhou, and displayed the humanistic charm of Jiangyou and the poetic charm of the "Hometown of Li Bai," attracting more friends from Hangzhou to appreciate Jiangyou, visit Jiangyou for tourism, and invest in Jiangyou."
The fiery scene is not limited to this. On the 26th of 2024, the Mianyang "Cultural Three Promotion" Hangzhou Promotion Conference was held, jointly launching the "‘Yang’ Sailing, ‘Hang’ Poetry and Painting Mianyang-Hangzhou" cultural exchange activity between the two cities. On the 27th, the two cities joined hands and "moved" an event to the scene of the "Cultural Three Promotion" Hangzhou Promotion Conference.
In the exhibition area, a square concert organized by the Wenxin Street Office of West Lake District, Hangzhou, was underway. Actors from Hangzhou's Sheng Zhi Yun Youth Art Troupe and the Alumni Home of various universities brought a "youth storm" to the audience.
"Before going on stage, I walked around the venue and it was so lively... The displayed content was also very rich, including cultural arts, tourism resources, local specialties, etc., making the image of the city of Mianyang instantly touchable and tangible." You Ruizhen, who participated in the concert performance, said she really wants to personally experience the local customs and cultural charm of Mianyang.