Provincial CPPCC Research Group Conducts Research in Mianyang

From April 23 to 24, Vice Chairman of the Provincial CPPCC, Zhong Mian, led a research team to Mianyang to conduct on-site research on "Cultivating New Cultural Formats and Activating New Consumer Dynamics". Li Yalian, Chairman of the Municipal CPPCC, accompanied the research team.
The research team visited Mianyang Silicon-based Intelligent Technology Co., Ltd., 126 Cultural and Creative Park, Mianyang Fantawild, and King Yue Tower in succession. Through on-site research, listening to reports, and exchanging inquiries, they gained a detailed understanding of the current development status of the new cultural formats in our city, the practices adopted to promote the new cultural formats to meet consumer demands, as well as the difficulties and challenges currently faced.
The research team highly praised the city's active efforts in accelerating the construction of smart cultural and tourism, promoting the digitalization of smart scenic spots, and utilizing technologies such as 5G and VR to promote the cultivation of new cultural formats in Mianyang and activate new consumption momentum. The research team pointed out that the AIGC digital human created by Mianyang enterprises and the displayed application scenarios of digital humans have shown the infinite possibilities of integrating traditional industries with digital humans. The excellent case of the digital human "Li Bai" combined with cultural tourism, cultural industries, and industrial heritage protection also served as a good demonstration for the new cultural formats.
The research group emphasized the need to deeply study and implement the spirit of the central and provincial economic work conferences, continuously contribute the Mianyang Political Consultative Conference's strength to promote the transformation and upgrading of cultural consumption in our province, and unleash the potential of cultural consumption. It is necessary to deepen integrated development, accelerate the formation of industrial chains such as "culture and tourism + agriculture" and "culture and tourism + industry," activate new momentum for cultural and tourism consumption; promote point-to-point connections, actively integrate into the province's cultural and tourism brand alliance, establish a solid cultural and tourism development alliance in the Furong River Basin, strengthen and refine cultural and tourism routes, innovate cultural and tourism activities, and continuously enhance the attractiveness of the cultural and tourism market; accelerate the shaping of products and gathering of energy, support the cultivation of local cultural enterprises and the introduction of first-class brand enterprises...to enhance the existing distinctive cultural and tourism resources, plan ahead for cultural and tourism marketing promotion, highlight the distinctive cultural and tourism signboards of Mianyang, and continuously expand the influence of Mianyang's cultural and tourism sector.
Wang Chuanhong, Deputy Director of the Cultural, Historical, and Learning Committee of the Provincial Political Consultative Conference, and full-time Deputy Director Ling Juan participated in the research, with Vice Chairman Shang Liping of the Municipal Political Consultative Conference accompanying the research.