Abstract: Walk through Pingwu Pingtong Impression plum-tree forest to have a Hanfu show, meet with Santai Sanyuan Town to eat hot pot on 10000 mu of rape flower land, and cook tea in a stove under the cherry tree in the cherry expo garden in Qingyi Town, Fucheng... Flower watching tour has become a booster for the rapid recovery of the tourism market this spring. Counties (cities, districts) and scenic spots in our city have launched a series of featured activities in terms of flower watching tour route arrangement, theme tourism products and services, which promote rural tourism with the “beauty” of the flower season.
Appreciate new “flower” patterns
New Scenarios of Consumption with “Face Value”
Cultural activities such as “Rape Blossom+National Style”, “Rape Blossom+Music”, Hanfu Show, Guzheng Performance, Calligraphy and Painting Exhibition have been integrated into flower appreciation activities, creating innovative economic consumption scenarios for flower appreciation in many places in our city.
In Xiushui Town, Anzhou, tourists can enjoy the money board performance and experience the rich cultural heritage of Xiushui Town while enjoying the rape flowers.
In Sanqing Village, Sanyuan Town, Santai County, there are more than 10 immersive experience activities, such as cooking tea around a stove, boiling hot pot in the vegetable field, camping on horseback, and Chinese costume shows, poetry fairs, calligraphy and painting exhibitions, and random video competitions.
At Yaheyan Village, Longtai Village, Manao Town, Zitong, tourists can not only enjoy the ten thousand mu flower sea, but also get close to the flower sea train, experience the flower field shooting art, and participate in the “Birth of a Drop of Rapeseed Oil” themed research class, “Flower Field Cultivation” labor practice class, and “Colorful Pastoral” natural research class.
“Entering March, the curtain of flower watching tour will open. Flower watching fields in the suburbs, camping for picnics, or staying in rural homestays for a night have become the open way for citizens to spend weekends.” The head of Mianyang peer travel agency told reporters that people’s enthusiasm for flower watching has ignited tourism destinations, and the strong demand for flower watching has significantly driven the surrounding homestay hotel market. More and more flower viewing destinations are bidding farewell to the traditional and single form of flower viewing, and introducing new gameplay methods based on local characteristics, combining flower viewing with hiking, camping, food, and other experiences to drive destination revenue generation.
A series of featured flower appreciation activities have been launched throughout the city (Picture from Mianyang Tourism)
In Pingwu Pingtong Impression plum-tree forest Scenic Area, there are over 40 farmhouse entertainments set off, where tourists enjoy flowers and taste the unique farmhouse meals of Qiang Township. The blooming plum blossoms not only adorn the beautiful scenery of the countryside, but also bring rich tourism income to local villagers.
“Since the opening of Plum Blossom this year, the number of tourists has gradually increased, and now our daily visitor reception has reached 500-600 people, with a maximum number of over 1000 people on weekends. In just 20 days, including the sale of local specialties and agricultural and sideline products, our operating income has reached more than 200000 yuan.” He Xiaolong, the person in charge of Yizhimei Rural Farmhouse, happily told reporters.
According to the data provided by the Municipal Bureau of Culture, Radio, Television and Tourism, up to now, Impression Meilin Scenic Area has received 55000 tourists, an increase of 6% year-on-year; Tourism revenue was 450000 yuan, up 8% year-on-year.
Tourists are flocking to bloom for flowers, and various parts of Mianyang have used flowers as a medium to create “flower appreciation articles”, build a rural flower appreciation tourism industry system with integrated development of agriculture, commerce, culture, and tourism, enhance the economic output value of flower appreciation with “beauty”, and make the “flower appreciation economy” bloom into a potential “flower industry”.