(Mianyang News) -- (Reporter: Li Qiaozhen) Recently, the “2018 Top 500 World Brands” list compiled by the World Brand Laboratory was unveiled in Hong Kong. Changhong ranks 286 in the list of top 500 world brands.
According to the introduction, the three key indicators of brand influence are market share, brand loyalty and global leadership. Thanks to the successful application of AI and big data technology, Changhong has continued to exert its strength in the field of AI household appliances and intelligent manufacturing services; it has taken the World Cup as an opportunity to develop sports marketing, which has steadily enhanced its brand influence. As the pioneer of AI TV, Changhong has won the annual award of Chinese brand in TV industry by the application of AI technology and excellent user experience.
The list of the top 500 world brands reflects Changhong's positive development momentum from one side. Zhao Yong, chairman of the board, said that Changhong should gather high-quality resources, focus on the development of “three major industries” such as information house appliances, industrial services and civil-military integration. The sales scale is to exceed 200 billion yuan in 2025.